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We all want to protect the planet. The goal of reducing single-use plastic waste and moving toward a more earth-friendly future is something nearly every beauty founder and consumer enthusiastically supports. As highlighted in a recent feature on how the UN SDGs are the new blueprint for beauty brands, the industry is facing an institutional …
For the past decade, the cosmetics industry has been operating in the comfortable, self-regulated Wild West of “clean beauty.” It was an era defined by free-from lists, subjective ingredient bans, and marketing campaigns wrapped in soft pastel packaging. Brands sold products simply by promising what wasn’t inside their bottles. But it seems that era is …
While it remains a somewhat overlooked headline in the West, many people are not aware of the toxic haze crisis currently unfolding across Southeast Asia. Driven my a combination of factors–drought and deliberate agricultural land clearing, a massive transboundary toxic haze crisis is impacting millions, closing schools, and triggering emergency room visits. It has officially …
Logo by B Lab, via Wikimedia Commons If you’ve seen the little “B” logo stamped on beauty brands like Weleda, Sunday Riley, L’Occitane or Clarins, it isn’t just a marketing badge, it’s a certification. A B Corporation (or B Corp) is a company that’s been certified by the nonprofit B Lab for meeting high standards …
One of the ongoing conversations in the clean beauty community revolves around product hygiene and consumer trust. Concerns frequently surface in online spaces — including Reddit threads — about contamination risks and even the possibility of retailers reselling returned products that appear unopened. While these rumors are difficult to verify (and we’ve reached out to …
Transparency in Clean Beauty Certification The Environmental Working Group (EWG) has long positioned itself as a consumer advocacy group dedicated to reducing toxic exposure from household and personal care products. Its EWG Verified™ mark appears on cosmetics, skin care, and even cleaning products, and is often interpreted by consumers as a strong assurance of safety. …