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Not long ago, Rimmel Kind & Free Clean Mascara set a new standard for clean drugstore beauty. Affordable, plant-powered, and free from microplastics, it earned a dedicated following—until it was discontinued. Its disappearance hints at the pressures facing mass-market brands in a market increasingly focused on clean formulations, transparency, and social-media-driven visibility. Now, CoverGirl itself—Coty’s …
The Moon Goddess and the Jade Rabbit As tonight’s full moon marks the Mid-Autumn Festival (October 6, 2025), celebrated across China, Taiwan, Hong Kong, Vietnam, Singapore, Malaysia, and Korea, families gather to honor the moon and share mooncakes beneath its luminous glow. One of the festival’s best-known legends centers on Chang’e, the moon goddess, who …
With its clean formulations and deep-rooted conservation partnerships, Chantecaille stands as a model of conscious prestige beauty—proof that luxury and purpose can flourish beautifully side by side. Beauty That Gives Back Each Cheek Shade supports wildlife conservation through the brand’s global partnerships. Founded in 1997 by Sylvie Chantecaille and her daughter Olivia, the brand began …
The tradition of counting down to Christmas has transformed over time into a celebration of discovery and anticipation. Beauty advent calendars, a relatively modern innovation, have captured this spirit, offering a daily moment of indulgence in the weeks leading up to the holidays. Originally inspired by the curated offerings of high-end department stores, they have …
Une première remarquable for K-beauty’s global rise. Anyone serious about skincare knows the name COSRX. This Korean powerhouse, beloved for its minimalist yet high-performing formulations, has just made history as the first Korean skincare and haircare brand to be welcomed at Paris Fashion Week—a moment de gloire that marks a turning point in the globalization …
SOSU Cosmetics has recalled its Peach Dreams eyeshadow palette after testing revealed unsafe levels of arsenic in several shades. The European Union flagged batch number 20210405, manufactured in China, citing excessive arsenic content in multiple shades. This week, the Irish beauty brand took immediate action to withdraw the palette from the market. The EU found …
From fresh formulas to AI-powered campaigns, beauty marketing is undergoing a transformation. C lean beauty has never been only about ingredients. It flourishes because consumers are seeking freshness—innovative products, emerging brands, and experiences that feel distinct. The clean beauty boom channels this desire for discovery, spotlighting biotech innovation, uncommon botanicals, and boutique labels that position …
China’s haircare market is entering a new growth phase (pun intended). With projections estimating a reach of 23.5 billion USD by 2030 and an annual growth rate of over 8 percent, the market is reportedly expanding more rapidly than the relatively mature U.S. haircare sector. As Jing Daily has noted, the market is evolving with …
S kincare for men is no longer just shaving cream and aftershave. From gym floors where bodybuilders perfected the “glow” long before anyone knew how to contour, to city streets where sunscreen and moisturizers are essentials, men are embracing routines that prioritize hydration and long-term skin health. Around the world—from Tokyo to Berlin—men are leveling …
Beyond refill pods and messy pouches, Kolmar Korea has reimagined the very form of beauty packaging—earning global design honors and a place on TIME’s list of the world’s most sustainable companies. Refillable has become the beauty industry’s shorthand for sustainability, yet it often feels like a compromise. Refilling can be clumsy, unhygienic, and rarely addresses …
Switzerland’s precision and regenerative science inform 64K Cellssense, a brand integrating cellular technology to support skin health and overall vitality. Their flagship Supreme Diamond Rejuvenation Miracle Capsule combines proprietary complexes like CELLNUTRIA® and MPNutria™, designed to deliver nutrients at the cellular level, targeting pathways associated with skin firmness, hydration, and elasticity. The brand was named …
As prestige beauty collides with e-commerce and global trade, the American market — the world’s largest — is entering a new chapter. The United States remains the world’s most powerful beauty market, generating more revenue than any other. But the definition of prestige is being rewritten by digital storefronts and global trade winds. Estée Lauder …