Ingredient-led. Editorially driven.
When beauty product naming conflicts bubble up in the beauty industry, it very often can become a public debate. We saw a glimpse of this recently when Jones Road Beauty launched a concealer and neutralizer collection called “Wide Awake.” Molly Sims, founder of YISE Beauty, took to social media to express her disappointment over how …
For years the beauty industry has engaged in a public conversation regarding image manipulation. In the early 2010s, regulatory bodies officially stepped in to address the boundaries of post-production editing. The UK’s Advertising Standards Authority famously banned high-profile foundation and anti-aging campaigns featuring actresses Julia Roberts and Rachel Weisz, ruling that the digital alteration of …
As the global skincare and beauty market continuously expands, there’s also a profound evolution unfolding. Forward-thinking brands are abandoning the anxiety-driven framework of “anti-aging” in favor of something far more progressive and biologically grounded: the longevity paradigm, and social media is helping to accelerate this shift. Beauty Democratization The beauty industry is beginning to discover …
There has been a lot of conversation in recent years about artificial intelligence–specifically, the fear of job displacement and the loss of the ‘human touch’ in creative industries. In the world of skincare and cosmetics, however, AI is emerging not as a replacement for human values, but rather as the ultimate enabler of them. For …