Ingredient-led. Editorially driven.
It’s not every day a lip gloss earns unofficial royal status. But back in 2019, Catherine, Princess of Wales was photographed at Wimbledon holding what appeared to be a pink tube of Clarins Natural Lip Perfector—and the beauty world took notice. The shade? Rose Shimmer. The moment? Immortalized by fans and beauty editors alike. Since …
In this editorial, we’re unpacking three complexion products that fall into the “clean-adjacent” category. They’re marketed as better-for-you options, but how do they stack up when it comes to actual ingredient transparency? We’re comparing: These are formulas many have used and even loved, but for anyone trying to steer clear of PEGs, phenoxyethanol, and silicone, …
WELL PEOPLE’s Lush Lip Tinted Oil captures the spirit of clean beauty—not just in formula, but in design. Well People is a brand that was co-founded by a cosmetic dermatologist. The company is headquartered in California, however since the brand was acquired by e.l.f. Cosmetics in 2020, it seems many (though not all) of their …
$20 | Vegan | Clean Formula | Dermatologist-developedAvailable at Well People and Amazon (affiliate)Made in Germany Well People’s Expressionist Lengthening Mascara is everything a clean mascara should be—gentle, effective, and refreshingly transparent. The wand is sponge-like and easy to maneuver, coating lashes evenly without clumps. It noticeably lengthens lashes, creating a natural-but-defined look that wears …
Clean beauty has always been about more than just what’s in the jar. It’s about transparency. A belief that consumers have a right to know what they’re putting on their skin—and, increasingly, what they’re supporting with their wallet. But what if the money behind the clean beauty movement isn’t so clean? Consider Thirteen Lune, a …
If you’ve worn eye makeup for decades, you probably already know: what works at 25 might backfire at 45. The skin around the eyes is not only thinner and more delicate—it also remembers. Years of eyeliner, waterproof mascara, and daily remover routines can lead to long-term sensitivity, dryness, or even tiny clogged pores (aka milia). …
Rimmel Kind & Free Was a Rare Gem—Here’s Why That Matters Mascara: it’s the one product many of us wear even when we’re “not wearing makeup.” It’s also the first to smudge, flake, or migrate straight into our tear ducts—so you’d think that of all things, mascara would be among the first to go clean. …
Clean beauty didn’t invent transparency, but it helped popularize it. And now, more than ever, that expectation extends beyond ingredients to funding, ownership, and accountability across the beauty industry. Clean beauty has always promised more than just better ingredients, it has promised integrity. Transparency about what’s in the bottle, where it comes from, and how …
Adapted from The Last Lipstick Generation, an upcoming editorial on the cultural shift from glam to glow in modern beauty. Beauty has long been considered one of the most resilient discretionary categories, a belief tied to the so-called Lipstick Effect, an economic theory that when consumers sense a recession looming, sales of affordable luxuries like …
Artificial intelligence may be trying to match your undertone with a few clicks and a smartphone selfie, but until it’s perfected, there’s still no substitute for a good old-fashioned swatch comparison. Take the image below: each of these formulas is labeled as a “light neutral” tint. And yet, the differences are obvious—one leans peach, another …
And Look at Her Now. We just unpacked the latest science behind titanium dioxide in lip products here, but let’s take a lighter moment to ask: what would Joan Collins say? Joan Collins is 90-something, fabulous, and possibly walking, talking proof that decades of titanium dioxide-laced lipstick haven’t killed anyone. Watching her in this interview, …