Ingredient-led. Editorially driven.
Rimmel Kind & Free Was a Rare Gem—Here’s Why That Matters Mascara: it’s the one product many of us wear even when we’re “not wearing makeup.” It’s also the first to smudge, flake, or migrate straight into our tear ducts—so you’d think that of all things, mascara would be among the first to go clean. …
Clean beauty didn’t invent transparency, but it helped popularize it. And now, more than ever, that expectation extends beyond ingredients to funding, ownership, and accountability across the beauty industry. Clean beauty has always promised more than just better ingredients, it has promised integrity. Transparency about what’s in the bottle, where it comes from, and how …
Adapted from The Last Lipstick Generation, an upcoming editorial on the cultural shift from glam to glow in modern beauty. Beauty has long been considered one of the most resilient discretionary categories, a belief tied to the so-called Lipstick Effect, an economic theory that when consumers sense a recession looming, sales of affordable luxuries like …
Artificial intelligence may be trying to match your undertone with a few clicks and a smartphone selfie, but until it’s perfected, there’s still no substitute for a good old-fashioned swatch comparison. Take the image below: each of these formulas is labeled as a “light neutral” tint. And yet, the differences are obvious—one leans peach, another …
And Look at Her Now. We just unpacked the latest science behind titanium dioxide in lip products here, but let’s take a lighter moment to ask: what would Joan Collins say? Joan Collins is 90-something, fabulous, and possibly walking, talking proof that decades of titanium dioxide-laced lipstick haven’t killed anyone. Watching her in this interview, …