Category: Ingredient-Led Brief

Clean beauty has always been about more than just what’s in the jar. It’s about transparency. A belief that consumers have a right to know what they’re putting on their skin—and, increasingly, what they’re supporting with their wallet. But what if the money behind the clean beauty movement isn’t so clean? Consider Thirteen Lune, a …

Rimmel Kind & Free Was a Rare Gem—Here’s Why That Matters Mascara: it’s the one product many of us wear even when we’re “not wearing makeup.” It’s also the first to smudge, flake, or migrate straight into our tear ducts—so you’d think that of all things, mascara would be among the first to go clean. …

Beauty has long been considered one of the most resilient discretionary categories, a belief tied to the so-called Lipstick Effect, an economic theory that when consumers sense a recession looming, sales of affordable luxuries like lipstick increase. The concept originates with Juliet Schor in 1998 and the publication of The Overspent American: Why We Want …

Artificial intelligence may be trying to match your undertone with a few clicks and a smartphone selfie, but until it’s perfected, there’s still no substitute for a good old-fashioned swatch comparison. Take the image below: each of these formulas is labeled as a “light neutral” tint. And yet, the differences are obvious—one leans peach, another …