Ingredient-led. Editorially driven.
Logo by B Lab, via Wikimedia Commons If you’ve seen the little “B” logo stamped on beauty brands like Weleda, Sunday Riley, L’Occitane or Clarins, it isn’t just a marketing badge, it’s a certification. A B Corporation (or B Corp) is a company that’s been certified by the nonprofit B Lab for meeting high standards …
Transparency in Clean Beauty Certification The Environmental Working Group (EWG) has long positioned itself as a consumer advocacy group dedicated to reducing toxic exposure from household and personal care products. Its EWG Verified™ mark appears on cosmetics, skin care, and even cleaning products, and is often interpreted by consumers as a strong assurance of safety. …