Beauty That Gives Back

Each Cheek Shade supports wildlife conservation through the brand’s global partnerships.

Founded in 1997 by Sylvie Chantecaille and her daughter Olivia, the brand began with a shared vision—to unite high-performance skincare with a reverence for nature. Today, Sylvie remains Creative Director, Olivia oversees brand vision and PR, Alex leads sales & promotions, Philippe directs media production, and Olivier serves as CFO, preserving the family’s creative and ethical leadership. In 2022, Chantecaille became part of Beiersdorf, but it continues to be run as a distinct, independent brand—its philanthropic and sustainability commitments remain central.

Each Chantecaille formula is powered by pure botanical ingredients and advanced science for remarkable results—free from phthalates, sulfates, mineral oil, petrolatum, palm oil, synthetic colors, synthetic fragrances, and GMOs. The brand’s philosophy is clear: true luxury is clean, ethical, and deeply connected to the natural world.

Chantecaille’s skincare and makeup are cruelty-free and vegan-friendly, reflecting its dedication to conscious beauty. Discover their complete vegan makeup collection and experience what it means for beauty to give back.

The Cheek Shade Collection

A signature expression of Chantecaille’s mission, the Cheek Shade Collection combines finely milled, buildable color with real conservation impact. Each compact features an intricately embossed animal design, representing one of the species or organizations the brand helps support through global philanthropy.

• Elephant Smitten — A soft peach supporting the Sheldrick Wildlife Trust USA.
• Bee — A warm golden coral honoring pollinator preservation.
• Turtle — A muted pink inspired by marine protection efforts.
• Butterfly — A delicate rose celebrating habitat conservation.
• Horse — A natural flush shade benefiting the American Wild Horse Campaign.

Each purchase contributes to meaningful wildlife initiatives—turning beauty routines into small acts of environmental advocacy. Refined, responsible, and radiant, this is luxury redefined.

Beauty with Purpose: Chantecaille’s Conservation Legacy

Chantecaille represents the intersection of luxury and meaningful impact. Each product is designed not only to enhance beauty but also to support the preservation of vulnerable species and critical ecosystems. Through its Conservation Collection, Chantecaille partners with organizations around the world, directing proceeds from specially designed products toward protecting wildlife and their habitats.

Beneficiaries of Chantecaille’s Conservation Efforts

• American Wild Horse Campaign — Protects wild horses and burros in the western United States.
• Conservation Northwest — Safeguards and connects wildlife corridors across the Pacific Northwest.
• David Sheldrick Wildlife Trust — Rescues and rehabilitates orphaned elephants in Kenya.
• Lion Guardians — Promotes coexistence between humans and lions in East Africa.
• Marine Conservation Institute — Advocates for the protection of oceans and marine life worldwide.
• Pangolin Crisis Fund — Combats illegal trade and poaching of pangolins.
• Wildlife Conservation Society — Protects wildlife and habitats globally through science and education.
• Wildlife Conservation Network — Supports grassroots efforts to protect endangered species worldwide.

Each collection is thoughtfully curated to raise awareness and funds for these organizations, ensuring that every purchase contributes to a greater purpose.

The American Wild Horse Campaign: A Closer Look

The American Wild Horse Campaign (AWHC) is dedicated to protecting and preserving wild horses and burros across the United States. Faced with habitat loss, overpopulation, and government roundups, these iconic animals need sustainable solutions to thrive. AWHC promotes humane management practices through advocacy, research, and public education, ensuring wild horses remain a living symbol of America’s natural heritage.