S kincare for men is no longer just shaving cream and aftershave. From gym floors where bodybuilders perfected the “glow” long before anyone knew how to contour, to city streets where sunscreen and moisturizers are essentials, men are embracing routines that prioritize hydration and long-term skin health. Around the world—from Tokyo to Berlin—men are leveling up their grooming with clean, effective skincare. These brands combine science, simplicity, and style. Face masks, serums, and minimal-step routines have never looked so sleek.
Bulk Homme (Japan)
Founded in 2013 by Japanese entrepreneur Takuya Noguchi, Bulk Homme is an award-winning men’s skincare brand. Known for its sleek minimalism, the brand’s 3-step routine and face masks are available on its official Amazon storefront and YesStyle.
Official Site YesStyle
Innisfree (Korea)
A leading K-beauty name, Innisfree brings Jeju’s volcanic ingredients into its men’s line. The Volcanic Pore BHA Cleanser combines salicylic acid and natural minerals to deeply cleanse and exfoliate without stripping skin.
Amazon
Börlind Men (Germany)
Award-winning natural organic skincare made with sustainable ingredients sourced from Germany’s Black Forest. Börlind Men avoids parabens and silicones while delivering effective hydration and protection.
Official Site
Jackfir (USA)
Jackfir brings a modern, clean approach to men’s skincare. The brand offers streamlined routines with face cleansers, moisturizers, and serums designed for sensitive skin without compromising on performance or style. Each product is vegan, cruelty-free, and packaged in FSC-certified materials.
Official Site
Plum Goodness (India)
Plum Goodness combines science and nature in its clean, vegan formulations. The Green Tea Pore Cleansing Face Wash is enriched with antioxidant-rich green tea and neem extracts to deeply cleanse, control oil, and maintain healthy, refreshed skin for men.
Official Site
ClarinsMen (France)
Clarins brings its plant-based expertise to men’s anti-aging care. The Wrinkle Smoothing + Firming Face Moisturizer helps maintain firmness and vitality, while staying rooted in botanical science.
Official Site
Weleda Men (Switzerland)
Swiss heritage brand Weleda extends its natural philosophy to men’s grooming. From revitalizing shower gels to soothing aftershaves, Weleda’s certified natural products are gentle yet effective.
Official Site AmazonCity-Proof Skin from Hong Kong
Founded in Hong Kong, Tin5 Skin is dedicated to modern skincare with a focus on performance and luxury. The brand crafts high-performance formulas free from parabens, sulfates, silicones, and artificial fragrances, designed to protect skin against the stresses of urban life.
Formulated for the demands of city life, Tin5 Skin offers ultra-luxe skincare solutions designed to protect, repair, and elevate men’s skin. These high-performance products are ideal for urban environments, keeping skin resilient and refined, no matter the cityscape.
Official Site