Dubai’s Original Conscious Beauty Store, MissPalettable, Brings Clean, Cruelty-Free Beauty to the Middle East
Dubai might be buzzing with the latest viral chocolate-pistachio confection, but it’s also home to something equally sweet for conscious beauty lovers: Miss Palettable, the UAE’s original destination for clean, cruelty-free, and mindful beauty.
Founded in 2017, MissPalettable emerged from a deeply personal journey. After struggling with sensitive skin post-pregnancy, the brand’s founder noticed a distinct lack of gentle, ingredient-conscious skincare options in the region. What began as a personal search evolved into a mission: to create a curated space where innovation, ethics, and efficacy could coexist in the beauty world. And thus, MissPalettable was born.
Since then, the platform has carved out a unique niche as the Middle East’s go-to e-commerce hub for cruelty-free and clean beauty.
Home-Grown and Global: Clean Beauty Brands Shaping the Middle East
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Skin Story
Dubai-based brand offering clean, inclusive makeup made with nourishing oils and free from toxins and synthetic dyes.
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Shiffa
Luxury organic skincare line blending natural ingredients with science, formulated by a Dubai-based dermatologist.
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KJ Serums
UAE-based and female-founded, this line focuses on fresh, clean serums with minimal ingredients and no animal products.
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Izil Beauty
Combining Moroccan heritage with clean formulations, Izil offers naturally derived skincare crafted in the UAE.
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De L’Arta
A UAE-born brand harnessing the power of local desert plants to create clean, sustainable skincare rooted in the environment.
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The Dirty Lamb
USA-based and Arab-founded, this brand offers luxurious, cruelty-free skincare with herbal, plant-based ingredients and natural fragrances.
