Ingredient-led. Editorially driven.
Titanium dioxide (TiO₂) has long been a staple in beauty formulations, valued for its brightening power and UV protection. In lipsticks, balms, or glosses, it usually appears on ingredient labels as CI 77891. But lip products are unique. Unlike powders or serums, they don’t just sit on skin. They’re worn on the mouth, reapplied often, …
If you’ve ever read a Prop 65 warning on your sunscreen or makeup, you might have noticed a line about titanium dioxide (TiO₂) and cancer risk. For many clean beauty brands—especially those based in California—this warning has been a source of confusion and concern. On August 12, 2025, a federal court in California ruled that …
In 2022, the EU banned titanium dioxide as a food additive due to concerns over nano-sized particles that may accumulate in the body and potentially damage DNA over time. While this doesn’t apply to cosmetics, it raises questions for lip products, which can be incidentally ingested. The move reflects a precautionary approach, not proven toxicity, …