Ingredient-led. Editorially driven.
And Why L’Oréal Revitalift Remains a Skincare Icon Few French skincare products have achieved the widespread recognition of L’Oréal’s Revitalift, a retinol-infused moisturizer celebrated for delivering visible results at an approachable price. Its red jar is instantly recognizable, backed by decades of research, billion-dollar marketing, and a presence in nearly every beauty aisle. Part of …
Fragrance is one of the most powerful segments in the cosmetics industry. With Coty Inc. making headlines for doubling down on its fragrance business—particularly in China, where the market is reportedly experiencing significant growth—the company’s strategy offers a glimpse into the industry’s next chapter. Coty CEO Sue Nabi has noted that the China International Import …
When Coty’s CEO, Sue Y. Nabi, laid out the company’s vision three years ago, she sketched a bold transformation: mass-market brands like CoverGirl, Rimmel, and Max Factor would evolve toward “clean” and “skinified” makeup. Prestige fragrance would surge, and skincare brands designed for China’s pollution-sensitive consumers would become central. Today, many of those ambitions are …