Paradigm Beauty: Tampa’s Clean Beauty Destination
Sunshine, palm trees, and clean beauty done right. Discover Tampa’s first and only clean beauty boutique—bright, breezy, and boldly curated.

Whether you’re strolling through Hyde Park or spending a weekend in St. Pete, make time for Paradigm Beauty—a sunny little slice of clean beauty heaven. As Tampa’s very first dedicated clean beauty retailer, Paradigm is changing the game with a curated collection of conscious, effective, and stunningly packaged brands. Think skin-loving formulas, indie darlings, and zero toxins.
And if you’re just breezing through town, you’ll discover Paradigm Beauty’s offerings at the airport Tampa International Airport (Airside C). Yes, clean beauty on the fly is officially a thing.
With a team passionate about mindful beauty, Paradigm is more than a boutique—it’s a destination. Can’t make it in person? No worries, their online shop and Insta bring all the good vibes straight to you.