Purito Seoul

Purito is a Korean skincare brand inspired by the concept of “purification.” The name Purito combines the word PURI, meaning “purification,” with To (土), the Chinese character for “earth” or “soil,” signifying a deep connection to nature and sustainability. Purito’s vegan-friendly and eco-friendly skincare products prioritize pure ingredients, sourced from diverse regions of Korea, with a commitment to gentle yet effective formulations. The brand embraces clean beauty by ensuring its products are free from harmful chemicals and synthetic additives, providing a natural way to care for your skin while staying environmentally conscious.

We recently reviewed the Oat in Gentle Exfoliating Face Cleanser, a thick, foaming scrub cleanser made with oat seed water and no added fragrance—earning a spot in our Ingredient-Led Brief. Read the full review here.