California Naturals

California Naturals Haircare is a premium clean beauty brand (but not premium priced. The shampoo is under $12.00!) that brings the power of nature to your haircare routine. Crafted with sustainably sourced, plant-based ingredients, their products are designed to nourish, strengthen, and rejuvenate your hair while being gentle on both your scalp and the environment. Free from sulfates, parabens, and synthetic fragrances, California Naturals Haircare offers a range of shampoos, conditioners, and treatments that work in harmony with your hair’s natural chemistry. With a focus on purity and performance, each product is formulated to deliver luxurious results without compromising on quality or safety. Ideal for all hair types, California Naturals combines cutting-edge science with the best of nature to provide you with a clean, effective, and eco-conscious haircare experience.

Editor’s Note:
Having personally purchased the Super Moisture Shampoo and two of the body washes (read more in the Ingredient Brief), I was impressed by California Naturals’ thoughtful approach and quality ingredients. The brand’s signature “food-grade fragrance” — a trademark term — is subtle and surprisingly high-end. The bottles are made from 100% recycled material, reinforcing the brand’s eco-conscious mission. And yes, Owen Wilson is the official Chief Shampoo Officer, which adds charm to a brand that already gets everything right.