Brands

Founded: 2020, South Korea
Website: en.vegreen.co.kr

Vegreen is a South Korean skincare brand built on transparency, gentleness, and ingredient minimalism. Founded in 2020, the company takes its name from a blend of vegan and green, and all of its products are 100% vegan and cruelty-free—no animal testing, no animal-derived ingredients, and no greenwashing.

With a focus on low-irritation, fragrance-free formulas, Vegreen is a standout for sensitive skin types and ingredient-conscious consumers. Their packaging is straightforward, their INCI lists are short, and their formulations aim to deliver hydration and barrier support without the use of essential oils or drying alcohols.

One of their best-known product–the Fragrance-Free Nature Mucin Serum, is a plant-based take on the popular snail mucin trend substituting wild yam extract for the same dewy, elastic skin effect, minus the snails.

I’ll be reviewing that serum later this week in our Ingredient-Led Brief—and yes, it’s as gentle as it sounds.