Une première remarquable for K-beauty’s global rise.
Anyone serious about skincare knows the name COSRX. This Korean powerhouse, beloved for its minimalist yet high-performing formulations, has just made history as the first Korean skincare and haircare brand to be welcomed at Paris Fashion Week—a moment de gloire that marks a turning point in the globalization of K-beauty.
Perhaps it’s no coincidence. Recent reports show that Korea is now the world’s third-largest beauty exporter, a fact that underscores the growing influence of its innovation-driven, ingredient-led approach. As explored in our editorial on the U.S. beauty market, Amazon, K-beauty, and the future of conscious prestige
From Seoul to the Runway
At Caroline Hu’s Paris show, COSRX’s backstage partnership came to life under the direction of renowned hairstylist Eugene Souleiman, who crafted sleek, luminous looks using the brand’s PEPTIDE-132 Hair Bonding Trio.
Image © PR Newswire — Eugene Souleiman crafts runway-ready looks with COSRX PEPTIDE-132 Hair Bonding Trio backstage at Caroline Hu, Paris Fashion Week
Backstage Skincare Essentials
- The 6 Peptide Skin Booster Serum — A lightweight serum that firms and hydrates, setting the stage for everything that follows.
- The Peptide Collagen Hydrogel Eye Patch — Cooling and collagen-rich, these patches de-puff and smooth for an instant revival.
- The Ceramide Skin Barrier Moisturizer — A concentrated hydrator that calms, strengthens, and locks in moisture.
- The Ceramide Skin Barrier Moisturizing Mist — A refreshing, barrier-supporting mist to keep skin balanced before makeup.
Editor’s Pick
