Tira is a beauty retail platform launched in 2023 by Isha Ambani, daughter of Mukesh Ambani. As part of Reliance Retail, a subsidiary of Reliance Industries, Tira brings together e-commerce and in-store experiences to offer a wide range of cosmetics and skincare products. With both a mobile app and physical stores in cities like Mumbai, Bangalore, and Hyderabad, Tira has become a destination for consumers interested in both global and Indian beauty brands.
Among the brands now featured on Tira is 82°E, co-founded by Bollywood actress Deepika Padukone. Known for its ingredient-conscious approach, 82°E offers products like the Ashwagandha Bounce Rejuvenating Moisturiser and the Lotus Splash Gentle Cleanser. The formulations reflect the brand’s focus on traditional Indian botanicals combined with modern skincare science. All products are 100% vegan and dermatologically tested.
Tira’s launch events have drawn considerable attention, not only for their focus on beauty but also for the cultural presence surrounding the Ambani family. The below YouTube video Tira’s Flagship Store Launch, captures the glamour and significance of the brand’s debut. While many outside India may recognize the Ambani name from global headlines and major events like high-profile weddings, Tira is another example of how the family is shaping new lifestyle ventures.
As clean beauty continues to grow in India, partnerships like that of 82°E and Tira reflect the broader movement toward transparency, sustainability, and performance in beauty.
Partnership with South Korean Cosmetics Giant
In 2023, Tira deepened its global footprint through a partnership with South Korean cosmetics giant Amorepacific, known for brands like Laneige and Innisfree. This move underscores Tira’s ambition to bring a blend of local celebrity-backed beauty and international innovation to Indian consumers.
