Kolmar Korea Sweeps Global Awards for Eco-Friendly Beauty Packaging

Beyond refill pods and messy pouches, Kolmar Korea has reimagined the very form of beauty packaging—earning global design honors and a place on TIME’s list of the world’s most sustainable companies. Refillable has become the beauty industry’s shorthand for sustainability, yet it often feels like a compromise. Refilling can be clumsy, unhygienic, and rarely addresses …

The U.S. Beauty Market: Amazon, K-Beauty & the Future of Conscious Prestige

As prestige beauty collides with e-commerce and global trade, the American market — the world’s largest — is entering a new chapter. The United States remains the world’s most powerful beauty market, generating more revenue than any other. But the definition of prestige is being rewritten by digital storefronts and global trade winds. Estée Lauder …

Bakuchiol vs. Retinol: A Clean Beauty Guide to Retinoid Alternatives

What are Retinoids? Retinoids are vitamin A derivatives that are widely used in skincare for their ability to reduce fine lines, even skin tone, and boost collagen. Common forms include retinol, retinaldehyde, retinyl palmitate, and tretinoin. What is Bakuchiol? Bakuchiol is a plant-derived extract from the seeds of Psoralea corylifolia (aka “babchi”), a plant traditionally …

Rice Over Roe? The Plant-Based Future of Regenerative Skincare

And yes, roe as in fish eggs. While traditional PDRN often comes from salmon DNA, today’s clean beauty innovators are swapping fish for fermented grains and botanicals. Collagen’s role as the structural support system of the skin maintaining elasticity, texture, and moisture is undeniable. But a trending K‑Beauty ingredient, Polydeoxyribonucleotide (PDRN), has been capturing attention …

Clean Beauty Meets Tradition: Exploring Beauty of Joseon’s Ginseng Cleansing Oil

In a sea of skincare fads, few ingredients have stood the test of centuries like ginseng. Deeply rooted in Korean herbal medicine (hanbang), ginseng remains one of the most cherished ingredients for revitalizing both body and skin. Beauty of Joseon’s Ginseng Cleansing Oil draws directly from this legacy, honoring tradition while meeting today’s transparent beauty …

Isntree’s Hyaluronic Acid Moist Cream: Deep Moisture for Seriously Dry Skin

Not every moisturizer earns its name, but this one does. Isntree’s Hyaluronic Acid Moist Cream is exactly that: a truly emollient, deeply hydrating cream that acts almost like a moisture mask than a lightweight lotion. Ideal for skin that needs a serious hydration boost, this Korean-made moisturizer delivers rich, long-lasting moisture that stays with you, …

Ingredient-Led Review: Pyunkang Yul Cleansing Foam

Minimal Ingredients, Maximum Clarity Pyunkang Yul, a respected name in the K-Beauty arena, continues to distinguish itself with a minimalist approach to skincare rooted in traditional Korean medicine. Developed by the Pyunkang Korean Medicine Hospital, the brand’s philosophy prioritizes ingredient integrity and skin balance over trends. The Cleansing Foam reflects that ethos well. Though it …