Ingredient-led. Editorially driven.
Une première remarquable for K-beauty’s global rise. Anyone serious about skincare knows the name COSRX. This Korean powerhouse, beloved for its minimalist yet high-performing formulations, has just made history as the first Korean skincare and haircare brand to be welcomed at Paris Fashion Week—a moment de gloire that marks a turning point in the globalization …
Beyond refill pods and messy pouches, Kolmar Korea has reimagined the very form of beauty packaging—earning global design honors and a place on TIME’s list of the world’s most sustainable companies. Refillable has become the beauty industry’s shorthand for sustainability, yet it often feels like a compromise. Refilling can be clumsy, unhygienic, and rarely addresses …
As prestige beauty collides with e-commerce and global trade, the American market — the world’s largest — is entering a new chapter. The United States remains the world’s most powerful beauty market, generating more revenue than any other. But the definition of prestige is being rewritten by digital storefronts and global trade winds. Estée Lauder …
What are Retinoids? Retinoids are vitamin A derivatives that are widely used in skincare for their ability to reduce fine lines, even skin tone, and boost collagen. Common forms include retinol, retinaldehyde, retinyl palmitate, and tretinoin. What is Bakuchiol? Bakuchiol is a plant-derived extract from the seeds of Psoralea corylifolia (aka “babchi”), a plant traditionally …
And yes, roe as in fish eggs. While traditional PDRN often comes from salmon DNA, today’s clean beauty innovators are swapping fish for fermented grains and botanicals. Collagen’s role as the structural support system of the skin maintaining elasticity, texture, and moisture is undeniable. But a trending K‑Beauty ingredient, Polydeoxyribonucleotide (PDRN), has been capturing attention …
In the world of K-beauty, hydration is more than a step, it’s a ritual. And Torriden captures that quite elegantly with its Dive-in collection. Known for its minimalist, vegan formulas, Torriden’s Dive-In collection has become a favorite for those seeking clean, science-driven cleansing and hydration. At the heart of the line is 5D hyaluronic acid, …
What Is Centella Asiatica? Also known as gotu kola, tiger grass, or by its scientific name Centella asiatica, this perennial herb has been used for centuries in traditional Ayurvedic and Chinese medicine. It’s native to Asia and thrives in tropical, moist environments — and yes, legend has it that wounded tigers would roll in the …
In a sea of skincare fads, few ingredients have stood the test of centuries like ginseng. Deeply rooted in Korean herbal medicine (hanbang), ginseng remains one of the most cherished ingredients for revitalizing both body and skin. Beauty of Joseon’s Ginseng Cleansing Oil draws directly from this legacy, honoring tradition while meeting today’s transparent beauty …
If you’ve ever been wary of the word “peel” in skincare, you’re not alone. Many of us associate it with tingling acids, tight skin, or even a little redness. But Beauty of Joseon’s Apricot Blossom Peeling Gel is a totally different experience. Despite the name, this isn’t a traditional chemical peel or a mask that …
Minimal Ingredients, Maximum Clarity Pyunkang Yul, a respected name in the K-Beauty arena, continues to distinguish itself with a minimalist approach to skincare rooted in traditional Korean medicine. Developed by the Pyunkang Korean Medicine Hospital, the brand’s philosophy prioritizes ingredient integrity and skin balance over trends. The Cleansing Foam reflects that ethos well. Though it …
Oatmeal in skincare is beneficial for several reasons. It gently exfoliates, soothes, hydrates, and supports the skin barrier. Purito Seoul’s new Oat-In Gentle Exfoliating Face Cleanser may be one of the most ingredient-focused options on the market for sensitive, clean beauty routines. Thoughtful Packaging, Thoughtful Formulation Let’s begin with an appreciation of the packaging. Tamper-resistant …
In the often-overcrowded world of eye creams, finding a plant-based formula that delivers hydration, wrinkle care, skin barrier support without irritation can feel like a rarity. SKIN1004’s Probio-Cica Bakuchiol Eye Cream stands out, not only for what it includes, but for what it leaves out. First Impressions Shipping was fast from the SKIN1004 Amazon storefront, …