Ingredient-led. Editorially driven.
St. Ives Fresh Skin Apricot Scrub has remained a fixture in skincare aisles for decades. Long marketed as a natural, effective exfoliator, it holds nostalgic value for many, especially those who came of age in the ’80s and ’90s. But as ingredient transparency becomes more important to consumers, questions about the scrub’s formulation, safety, and …
If you’ve worn eye makeup for decades, you probably already know: what works at 25 might backfire at 45. The skin around the eyes is not only thinner and more delicate—it also remembers. Years of eyeliner, waterproof mascara, and daily remover routines can lead to long-term sensitivity, dryness, or even tiny clogged pores (aka milia). …
In a crowded beauty landscape, California Naturals stands out not just for what’s inside the bottle—but what it stands for. Founded by Shelby Wild, a passionate clean beauty innovator, and joined by the ever-charming Owen Wilson as its “Chief Shampoo Officer,” this California-born brand makes a compelling case for everyday essentials that don’t compromise on …