The Last Lipstick Generation

The Lipstick Index is a term popularized by the late Leonard Lauder, chairman emeritus of Estée Lauder, who passed away earlier this month, June 2025. Lauder observed that the surge in lipstick sales following 9/11 was not solely driven by affordability. Rather, it reflected a deeper need for comfort and a sense of control during …

The Provençal Playbook: How a Farm-to-Fragrance Brand Went Global

From almond orchards in Provence to pistachio-scented mists and Asia-Pacific success, Groupe L’OCCITANE’s global rise blends ethics, storytelling, and savvy retail alliances. Rooted in Provence: Heritage, Ethics, and Authenticity Few beauty houses walk the line between heritage and innovation as deftly as L’Occitane en Provence. Founded on principles of traceable sourcing, rural preservation, and cultural …

Legacy, Luxury, and the Lipstick Index: On Leonard Lauder and the Economics of Aspiration

Just days after Clean Beauty Co. published a piece exploring the relevance of the “lipstick index” in today’s economy, Leonard Lauder—the man who gave the phenomenon its name—passed away at age 91. Lauder, the eldest son of Estée Lauder, helped transform a family-run cosmetics company into one of the most powerful forces in global beauty. …