In a crowded beauty landscape, California Naturals stands out not just for what’s inside the bottle—but what it stands for. Founded by Shelby Wild, a passionate clean beauty innovator, and joined by the ever-charming Owen Wilson as its “Chief Shampoo Officer,” this California-born brand makes a compelling case for everyday essentials that don’t compromise on ingredient integrity, packaging, or price.
Rooted in simplicity, the entire line is vegan, made with ‘food-grade fragrance™’ (a signature touch), and packaged in 100% recycled plastic bottles—proving sustainability and style can go hand in hand. Retailing under $12 and accessible via CVS and other major retailers, California Naturals brings clean, mood-boosting body care to the masses without sacrificing an ounce of quality.
From the zesty brightness of Tangerine to the earthy calm of Cypress, each scent feels curated for California sun—uplifting, fresh, and effortlessly cool. The formulas themselves are silky and nourishing, making your daily shower feel like an intentional, luxurious ritual.
Where to Buy
California Naturals is available on their website, major retailers including CVS, but for convenience, their official Amazon storefront is also a verified option.
Editorial Note
All reviews published on The Ingredient-Led Brief are based on products independently selected and purchased. Ingredient observations are based on available information and direct brand correspondence where possible. This post may contain an affiliate link to the brand’s official Amazon storefront. As an Amazon Associate, we may earn from qualifying purchases, at no additional cost to you.
