India: A Natural Leader in the Global Clean Beauty Industry
India has a rich heritage rooted in the principle of Ahimsa, a Sanskrit term meaning non-violence or “no harm.” This ancient philosophy calls for compassion and respect toward all living beings. In many ways, Ahimsa aligns beautifully with the modern clean beauty, which emphasizes cruelty-free and ethical practices. This deep cultural foundation makes India a natural leader in the global clean beauty space, where brands strive to honor both the skin and the planet by avoiding harm to animals and the environment.
Spotlight on Indian Celebrity-Founded Clean Skincare, Makeup, & Haircare Brands
These brands are bridging ancient wisdom with contemporary skincare science, offering products that are both rooted and refined.
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Several other celebrities have launched clean beauty brands, emphasizing vegan-friendly, cruelty-free, and sustainable products. Here’s a list of notable ones:
- Priyanka Chopra – Anomaly
Launched in 2021 in the US and brought to India in 2022, Anomaly is a clean, vegan, and cruelty-free haircare brand. It offers shampoos, conditioners, hair masks, with natural ingredients like murumuru butter and jojoba oil, free from parabens, sulfates, and phthalates. The brand prioritizes sustainable packaging and affordability. - Katrina Kaif – Kay Beauty
Launched in 2019 in partnership with Nykaa, Kay Beauty is a makeup brand offering cruelty-free and vegan products like lipsticks, and liners, foundations. It focuses on inclusivity, catering to diverse Indian skin tones, with a tagline “It’s Kay to Be You.” - Nayanthara – 9SKIN
Launched in 2023, 9SKIN emphasizes clean ingredients and self-love, offering skincare products tailored for Indian consumers. It focuses on natural and Ayurvedic ingredients, aligning with the trend of clean beauty. - Global icon Deepika Padukone launched 82°E, a luxury skincare line inspired by Indian wellness traditions. Products like the Lotus Splash Gentle Face Cleanser and Ashwagandha Bounce Rejuvenating Moisturiser feature time-honored botanicals such as lotus and ashwagandha, paired with scientifically backed actives like sodium hyaluronate (a form of hyaluronic acid).
- Actress Kriti Sanon co-founded Hyphen, a 100% vegan skincare brand that blends minimalism with mindful self-care.
These brands reflect a growing trend among Bollywood celebrities to create ethical and sustainable beauty products, a growing global industry.
