Beauty-Wellness Crossovers
The convergence of beauty and wellness is reshaping how consumers approach skincare and self-care. The rise of ingestible beauty — from Neocell’s collagen and peptides, to Olly’s “Undeniable Beauty” gummies, to Plant People’s “WonderBeauty” formulas — signals a cultural shift toward long-term vitality. It’s less about quick fixes and more about proactive health and radiant results.
Beauty-enhancing energy drink brand Gorgie, now available in 863 Target stores, underscores this momentum. With biotin, B vitamins, green tea caffeine, and L-theanine, it merges indulgence with functionality in bright, flavor-forward cans.
Longevity Is the New Luxury
According to Iris Ventures’ report “Longevity Through Nutrition”, consumers across generations are increasingly investing in performance, nutrition, and proactive wellness. They are, quite literally, eating the rainbow — prioritizing vitamins, natural compounds, and lifestyle-based longevity practices that support long-term health and beauty.
This seamless intersection of beauty, wellness, and longevity sets the stage for innovative brands that are redefining skin health — including clinical-forward approaches like Elm Biosciences, the new Martha Stewart-backed skincare platform that blends supplements with serums for a holistic approach to radiant, long-term skin wellness.
Martha Stewart’s Next Act: Elm Biosciences Brings Skincare and Supplements Together
A clinical skincare platform at the intersection of beauty, wellness, and longevity.
Martha Stewart has always known a good thing. At 84, the ever-effervescent icon is expanding her legacy into beauty with the launch of Elm Biosciences — her first skincare brand, created in partnership with Dhaval Bhanusali, MD, a board-certified dermatologist and biotech entrepreneur best known as the force behind Rhode by Hailey Bieber.
What sets Elm apart is its duality: a clinical serum paired with a daily supplement — positioned as “the future of skin health.” It’s a system that embodies the farm-to-table ethos Stewart is celebrated for, now translated into skincare: scientifically rigorous, holistic, and lifestyle-driven.
Stewart and Bhanusali’s Elm Biosciences taps into this cultural energy. By pairing topical innovation with internal supplementation, Elm offers a blueprint for what the next decade of beauty may look like: not just glowing skin, but resilient, future-facing skin health.
In the U.S., dietary supplements are regulated as foods, not drugs. This means the FDA does not pre-approve or test them for safety or effectiveness. Elm Biosciences indicates that its supplements undergo third-party testing for purity and potency. The precise manufacturing locations for both the serum and supplements are not publicly disclosed. We have reached out to the company for clarification and will update this feature once we have more information.
