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Author: Nina

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Ingredient-Led Brief

Creatine for Women: Beauty Fad or Wellness Essential?

by Ninaupdated on September 18, 2025September 10, 2025

Once relegated to the gym bags of male bodybuilders and athletes, creatine is undergoing a renaissance in the realm of women’s beauty and wellness. It’s now appearing in everything from hair serums to facial creams, as well as being embraced in powder form by women seeking better energy, cognitive function, and even improved skin health. …

Ingredient-Led Brief

Plum, Perfected: Superfruit Powering Clean Beauty

by Ninaupdated on September 18, 2025September 9, 2025

Plum as an ingredient in skincare is celebrated not only for its antioxidant power but also for its deep roots in wellness and tradition. Used for centuries in holistic practices, plum offers a unique blend of health and beauty benefits that modern formulations have been tapping into. Rich in polyphenols, vitamins A, C, and E, …

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