Sustainable vs Clean: What’s the Difference

Fragrance is one of the most powerful segments in the cosmetics industry. With Coty Inc. making headlines for doubling down on its fragrance business—particularly in China, where the market is reportedly experiencing significant growth—the company’s strategy offers a glimpse into the industry’s next chapter. Coty CEO Sue Nabi has noted that the China International Import …

Vegan Beauty Innovations: Powered by Green Biotechnology

As mentioned previously, Coty, Inc. recently made headlines with reports it may sell off its consumer beauty division, including brands such as CoverGirl and Rimmel. But what is equally newsworthy, Coty’s CEO Sue Nabi, who joined Coty in 2020, brought her own high-end vegan skincare brand Orveda into the portfolio in 2021. Orveda is positioned …

Hyaluronic acid

How Chinese Biotech Powers the Global Hyaluronic Revolution

Bloomage Biotech is one of China’s biotech titans and a global leader in industrialized hyaluronic-acid (HA) production. Bloomage has pushed HA into luxury formulas and helped make China an indispensable supplier of high-performing HA to brands worldwide. At the same time, Western firms investing in local Chinese ingredient innovators (for example L’Oréal’s backing of the …

Perfume & Pollution: Coty’s China Playbook at the Crossroads of Clean Beauty

When Coty’s CEO, Sue Y. Nabi, laid out the company’s vision three years ago, she sketched a bold transformation: mass-market brands like CoverGirl, Rimmel, and Max Factor would evolve toward “clean” and “skinified” makeup. Prestige fragrance would surge, and skincare brands designed for China’s pollution-sensitive consumers would become central. Today, many of those ambitions are …

Where Luxury Meets Compassion: Inside Chantecaille’s Beauty That Gives Back Collection

With its clean formulations and deep-rooted conservation partnerships, Chantecaille stands as a model of conscious prestige beauty—proof that luxury and purpose can flourish beautifully side by side. Beauty That Gives Back Each Cheek Shade supports wildlife conservation through the brand’s global partnerships. Founded in 1997 by Sylvie Chantecaille and her daughter Olivia, the brand began …

COSRX à Paris: Skincare & Haircare’s Grand Entry into Haute Mode

Une première remarquable for K-beauty’s global rise. Anyone serious about skincare knows the name COSRX. This Korean powerhouse, beloved for its minimalist yet high-performing formulations, has just made history as the first Korean skincare and haircare brand to be welcomed at Paris Fashion Week—a moment de gloire that marks a turning point in the globalization …

Clean Beauty, Newness, and the Next Wave of Marketing

From fresh formulas to AI-powered campaigns, beauty marketing is undergoing a transformation. C lean beauty has never been only about ingredients. It flourishes because consumers are seeking freshness—innovative products, emerging brands, and experiences that feel distinct. The clean beauty boom channels this desire for discovery, spotlighting biotech innovation, uncommon botanicals, and boutique labels that position …

The U.S. Beauty Market: Amazon, K-Beauty & the Future of Conscious Prestige

As prestige beauty collides with e-commerce and global trade, the American market — the world’s largest — is entering a new chapter. The United States remains the world’s most powerful beauty market, generating more revenue than any other. But the definition of prestige is being rewritten by digital storefronts and global trade winds. Estée Lauder …

HA! Hyalauronic Acid: Star Ingredient or Over-Hyped?

Hyaluronic acid (HA) has been called a “miracle molecule” for decades. It’s naturally found in the body—in joints, eyes, and skin—where it cushions, lubricates, and keeps tissues hydrated. Orthopedic surgeons inject HA into knees. Dermatologists inject it into lips and cheeks. Ophthalmologists use it in eye surgery. When placed directly inside the body, hyaluronic acid …

Clean Beauty, Cults & the Problem of Fear Marketing

Clean beauty began as a grassroots movement focused on transparency, integrity, and ethical care. Decades before the term existed, campaigns like Beauty Without Cruelty, founded in 1959 by Lady Muriel Dowding in the U.K., championed cosmetics free from animal testing and cruelty, laying the foundation for ethical and ingredient-conscious skincare. Similarly, natural skincare companies have …

Skin Food, Before it Was a Trend: Weleda’s Clean Beauty

In recent years, beauty has borrowed liberally from the produce aisle. Cleansers with kale, serums with mushrooms, and “food-grade” personal care have become shorthand for products that feel both natural and nourishing. But long before “skin food” was trending, Weleda was already there. Headquartered in Switzerland, Weleda pioneered the idea of feeding the skin with …