Ingredient-led. Editorially driven.
Artificial intelligence may be trying to match your undertone with a few clicks and a smartphone selfie, but until it’s perfected, there’s still no substitute for a good old-fashioned swatch comparison. Take the image below: each of these formulas is labeled as a “light neutral” tint. And yet, the differences are obvious—one leans peach, another …
In 2022, the EU banned titanium dioxide as a food additive due to concerns over nano-sized particles that may accumulate in the body and potentially damage DNA over time. While this doesn’t apply to cosmetics, it raises questions for lip products, which can be incidentally ingested. The move reflects a precautionary approach, not proven toxicity, …
Fragrance-free. Vegan. Waterproof. Leaping Bunny Certified by Cruelty-free International. $10.50. The COVERGIRL Lash Blast Cleantopia Waterproof Mascara checks a lot of boxes, and with a softly tapered brush that builds fluffy volume, it looked like a clean beauty unicorn. Even better? The ingredient list on COVERGIRL’s official Amazon storefront didn’t mention polyethylene, a commonly used …
Vegan, Clean, and Actually Long-Lasting It’s rare to find a lip balm that feels as good as it performs—especially one that lives up to a 24-hour moisture claim. But Biossance’s Pro-Peptide™ Lip Perfector delivers. At $18 for 15 g (.53 oz), this vegan balm pairs science-forward ingredients with skin-first results. Key Ingredient: Sugarcane-Derived Squalane At …
Not every moisturizer earns its name, but this one does. Isntree’s Hyaluronic Acid Moist Cream is exactly that: a truly emollient, deeply hydrating cream that acts almost like a moisture mask than a lightweight lotion. Ideal for skin that needs a serious hydration boost, this Korean-made moisturizer delivers rich, long-lasting moisture that stays with you, …
In a crowded beauty landscape, California Naturals stands out not just for what’s inside the bottle—but what it stands for. Founded by Shelby Wild, a passionate clean beauty innovator, and joined by the ever-charming Owen Wilson as its “Chief Shampoo Officer,” this California-born brand makes a compelling case for everyday essentials that don’t compromise on …
Minimal Ingredients, Maximum Clarity Pyunkang Yul, a respected name in the K-Beauty arena, continues to distinguish itself with a minimalist approach to skincare rooted in traditional Korean medicine. Developed by the Pyunkang Korean Medicine Hospital, the brand’s philosophy prioritizes ingredient integrity and skin balance over trends. The Cleansing Foam reflects that ethos well. Though it …
Oatmeal in skincare is beneficial for several reasons. It gently exfoliates, soothes, hydrates, and supports the skin barrier. Purito Seoul’s new Oat-In Gentle Exfoliating Face Cleanser may be one of the most ingredient-focused options on the market for sensitive, clean beauty routines. Thoughtful Packaging, Thoughtful Formulation Let’s begin with an appreciation of the packaging. Tamper-resistant …
RMS Beauty has long established itself as a leader in the beauty industry with a focus on high-performing, skin-friendly formulas and responsibly sourced ingredients. Their Cashmere Matte Eyelights line continues this legacy, offering a unique cream-to-powder eyeshadow housed in a sleek, 8.5 ml artist-style tube. The packaging itself is noteworthy: crafted from 100% recycled aluminum, …
In the often-overcrowded world of eye creams, finding a plant-based formula that delivers hydration, wrinkle care, skin barrier support without irritation can feel like a rarity. SKIN1004’s Probio-Cica Bakuchiol Eye Cream stands out, not only for what it includes, but for what it leaves out. First Impressions Shipping was fast from the SKIN1004 Amazon storefront, …
India: A Natural Leader in the Global Clean Beauty Industry India has a rich heritage rooted in the principle of Ahimsa, a Sanskrit term meaning non-violence or “no harm.” This ancient philosophy calls for compassion and respect toward all living beings. In many ways, Ahimsa aligns beautifully with the modern clean beauty, which emphasizes cruelty-free …