Pepsi vs. Coke… But for Drugstore Stick Concealers

CoverGirl vs. Maybelline: Which Stick Concealer Is the Cleanest? If you’ve ever struggled with undereye concealer that creases or disappears by noon, you’re not alone. While many concealers come in liquid or cream formulas, they often have too much slip. Great for blending, but not always great for staying put. That’s why concealer sticks are …

Why Was It Called Apricot Scrub, Anyway?

St. Ives Fresh Skin Apricot Scrub has remained a fixture in skincare aisles for decades. Long marketed as a natural, effective exfoliator, it holds nostalgic value for many, especially those who came of age in the ’80s and ’90s. But as ingredient transparency becomes more important to consumers, questions about the scrub’s formulation, safety, and …

Are there any quality Swiss skincare brands that are affordable?

When most people think of Swiss skincare, they imagine glacier water, cutting-edge science and eye-watering price tags. Brands like La Prairie offer creams priced well over $500, including the La Prairie Caviar Spectaculaire Set at $2,200 and Cellcosmet’s Ultimate Skincare Collection topping $3,000. These high-end products showcase Swiss precision and rare ingredients, some of which …

EWG Verified™: What It Means—and What It Doesn’t

Transparency in Clean Beauty Certification The Environmental Working Group (EWG) has long positioned itself as a consumer advocacy group dedicated to reducing toxic exposure from household and personal care products. Its EWG Verified™ mark appears on cosmetics, skin care, and even cleaning products, and is often interpreted by consumers as a gold standard of clean …

Clean-Adjacent Complexion Products: A Closer Look at What’s Inside

In this editorial, we’re unpacking three complexion products that fall into the “clean-adjacent” category. They’re marketed as better-for-you options, but how do they stack up when it comes to actual ingredient transparency? We’re comparing: These are formulas many have used and even loved, but for anyone trying to steer clear of PEGs, phenoxyethanol, and silicone, …

W3LL PEOPLE Expressionist Lengthening Mascara – Clean, vegan mascara enriched with jojoba oil and rice bran, featured as an Ingredient-Led Pick

Review: Well People Expressionist Lengthening Mascara

$20 | Vegan | Clean Formula | Dermatologist-developedAvailable at Well People and Amazon (affiliate)Made in Germany Well People’s Expressionist Lengthening Mascara is everything a clean mascara should be—gentle, effective, and refreshingly transparent. The wand is sponge-like and easy to maneuver, coating lashes evenly without clumps. It noticeably lengthens lashes, creating a natural-but-defined look that wears …

The Most Gentle Eye Makeup Removers (And Whether Coconut Oil Belongs on the List)

If you’ve worn eye makeup for decades, you probably already know: what works at 25 might backfire at 45. The skin around the eyes is not only thinner and more delicate—it also remembers. Years of eyeliner, waterproof mascara, and daily remover routines can lead to long-term sensitivity, dryness, or even tiny clogged pores (aka milia). …

Is Heimish Dailism a Clean Mascara? I Tested It.

Smudge-proof, vegan, and surprisingly affordable, the Heimish Dailism Smudge Stop Mascara has built a following among K-beauty fans and after testing it myself, I can see why. I chose the ‘curling’ mascara, which isn’t particularly thickening or volumizing, however Heimish has a ‘volume’ mascara as well. It applies smoothly, defines lashes naturally without clumps, and …