Beauty With a Conscience: How Lush Is Standing for Humanity

When you stroll into Lush, drawn in by dreamy bath bombs, velvety lotions, or one of their beautifully curated Christmas advent calendars, you might think you’re simply indulging in a little self-care. But beyond the scent-soaked shelves and festive packaging lies a company that doesn’t just talk ethics — it consistently acts on them. A Legacy of …

A Perfumed Horizon—Darkened by the Politics Behind Estée Lauder?

Estée Lauder Companies (ELC) has spent decades building an extensive prestige-beauty portfolio: Estée Lauder, Clinique, M·A·C, Bobbi Brown, La Mer, Jo Malone London, Tom Ford Beauty, Le Labo, AERIN, Origins, Too Faced, Smashbox, KILIAN, Darphin, Aveda, Bumble and bumble, Dr. Jart+, GLAMGLOW, Lab Series, the DECIEM family (The Ordinary, NIOD) and a number of niche …

French Pharmacy Staples: A Modern Icon and An Enduring Classic

And Why L’Oréal Revitalift Remains a Skincare Icon Few French skincare products have achieved the widespread recognition of L’Oréal’s Revitalift, a retinol-infused moisturizer celebrated for delivering visible results at an approachable price. Its red jar is instantly recognizable, backed by decades of research, billion-dollar marketing, and a presence in nearly every beauty aisle. Part of …

Monochromatic Makeup Is Undeniably Chic—But Not Always Lip-Friendly

When “multitasking” turns into “moisture theft.” Monochromatic makeup sticks—the idea of wearing one shade across eyes, cheeks, and lips—is undeniably chic and is very flattering. A single stick that unifies your look feels modern, effortless, and travel-friendly. But as anyone who’s swiped one over their lips knows, not all multitasking sticks are made equal. (Yes, …

The Perfume Capital of the World: Grasse’s Enduring Influence in an Era of Transparency

Grasse’s Enduring Influence in a New Era of Clean Beauty There’s been a noticeable shift in how we talk about fragrance, particularly in an era defined by health and longevity advancements. As explored in a recent feature, The Aroma Axis: Fragrance, Luxury, and the Rise of Asia, Asia’s growing role in the premium fragrance space …

What Exactly Is an Ampoule?

And why everyone’s talking about this French-K-beauty Crossover. In French, the word ampoule means a small glass vial, the kind an apothecary may have used to store a potent tincture. In medicine, it was once the purest and most sterile way to preserve a formula’s strength. In skincare, it’s been reborn as a precise, potent, …

Will the Fragrance Industry Have to Come Clean?

As global fragrance giants like Coty, L’Oréal, Estée Lauder, Symrise, and Givaudan ramp up efforts to capture the Chinese market, transparency about ingredients is becoming unavoidable. While proprietary formulas are a core part of the industry, the widespread use of phthalates and other synthetic chemicals—recognized endocrine disruptors—raises serious health questions. Consumers increasingly expect to know …

Kardashian Kash: French Eyes on the Caricature of Celebrity

There’s been a wave of French content creators on YouTube and TikTok comparing themselves to Americans—how they apply makeup, dress, speak, and how they age. The tone is usually polished and lightly ironic, but there’s also an undercurrent of something sharper. This isn’t meant as a criticism, since few nations have contributed more to the …

The Aroma Axis: Fragrance, Luxury, and the Rise of Asia

F amily-owned French company Gattefossé is in the news after opening its first full-scale production and manufacturing plant in North America, located in Lufkin, Texas. Gattefossé is considered one of the foundational names in the cosmetic industry. The company’s founder, René-Maurice Gattefossé, was a French chemist who coined the term aromatherapy in the early 20th …

CoverGirl in a Digital Age: Legacy, Leadership, and Clean Beauty

Not long ago, Rimmel Kind & Free Clean Mascara set a new standard for clean drugstore beauty. Affordable, plant-powered, and free from microplastics, it earned a dedicated following—until it was discontinued. Its disappearance hints at the pressures facing mass-market brands in a market increasingly focused on clean formulations, transparency, and social-media-driven visibility. Now, CoverGirl itself—Coty’s …