Isntree

Founded in: South Korea
Known for: Ingredient-led, sensitive skin–friendly formulas powered by naturally-derived actives.

Isntree is a Korean skincare brand rooted in transparency and gentle, effective ingredients. Best known for its Hyaluronic Acid line, the brand formulates without added fragrance, essential oils, or drying alcohols—making it a go-to for dry, reactive, or barrier-impaired skin. Their Hyaluronic Acid Moist Cream, featured in our Ingredient-Led Brief, uses 10 types of hyaluronic acid to deliver deep, lasting moisture in a creamy, emollient base.

Core values:
✔️ Ingredient transparency
✔️ Sensitive skin–safe
✔️ Eco-conscious packaging initiatives

Find them at: @isntree
Retailers: Amazon, YesStyle, Ulta Beauty, Soko Glam, iHerb