W3LL PEOPLE
Plant-Powered Performance for Every Face
W3LL PEOPLE is a pioneering clean beauty brand founded by a dermatologist and two beauty insiders, with a shared vision: to create high-performance cosmetics powered by plants—formulated with integrity, and designed to support real skin wellness. The line is beloved for its cruelty-free, EWG VERIFIED™ products and botanical actives like green tea, broccoli seed oil, and pomegranate, delivering skincare-infused color that looks as good as it feels.
With a refined new look and a renewed focus on transparency and accessibility, the brand now offers over 35 elevated essentials, free from synthetic fillers, sulfates, preservatives, and synthetic fragrances. W3LL PEOPLE is available at Target, Ulta, Credo Beauty, The Detox Market, and online at w3llpeople.com.
W3LL PEOPLE helps you be well, look well, and do well—because clean beauty should work for everyone.
Note: W3LL PEOPLE was acquired by e.l.f. Cosmetics in 2020. In May 2025, the brand announced a price increase due to rising global costs. While their commitment to clean, plant-based formulations remains central, detailed sourcing updates have not yet been publicly shared.