Beauty Business, Made in France

The Provençal Playbook: How a Farm-to-Fragrance Brand Went Global

From almond orchards in Provence to pistachio-scented mists and Asia-Pacific success, Groupe L’OCCITANE’s global rise blends ethics, storytelling, and savvy retail alliances. Rooted in Provence: Heritage, Ethics, and Authenticity Few beauty houses walk the line between heritage and innovation as deftly as L’Occitane en Provence. Founded on principles of traceable sourcing, rural preservation, and cultural …

Beauty Business

Legacy, Luxury, and the Lipstick Index: On Leonard Lauder and the Economics of Aspiration

Just days after Clean Beauty Co. published a piece exploring the relevance of the “lipstick index” in today’s economy, Leonard Lauder—the man who gave the phenomenon its name—passed away at age 91. Lauder, the eldest son of Estée Lauder, helped transform a family-run cosmetics company into one of the most powerful forces in global beauty. …

Fragrance

If Kōgai Rings a Bell, You Might Be a Fragrance Snob

Fragrance is intensely personal.For many, discovering a signature scent is one of life’s rare luxuries, an invisible accessory that becomes part of one’s identity. Among the few eaux de parfum I’ve returned to over the years is Costume National, an Italian niche house. Their scents, formulated without phthalates–one of the more scrutinized synthetics in clean …

Ingredient-Led Brief, Made in France, Product Reviews

Clarins Lip Perfector, Part II

Curiosity Killed the Cochineal Insect? After posting about lip products favored by the British royal family, curiosity got the better of me. What is it about the Clarins Lip Perfector that would appeal to the future queen of England? Is it possible that her Wimbledon appearance with it was a subtle favor arranged by a …

Ingredient-Led Brief, Product Reviews, Trends

Do you really need to put snail secretions on your face?

The short answer: not necessarily. But if you’ve ever read the children’s book The Snail and the Whale by Julia Donaldson, it’s likely out of the question. Snail mucin is often praised for its hydrating, soothing, and skin-repairing benefits. And yes, it has some real strengths. It’s rich in humectants and nutrients that help support …

K-Beauty

Gossage, Explained: The Soft-Scrubbing Secret Behind This Apricot Peeling Gel

If you’ve ever been wary of the word “peel” in skincare, you’re not alone. Many of us associate it with tingling acids, tight skin, or even a little redness. But Beauty of Joseon’s Apricot Blossom Peeling Gel is a totally different experience. Despite the name, this isn’t a traditional chemical peel or a mask that …

Ingredient-Led Brief, Swiss Skincare

Are there any quality Swiss skincare brands that are affordable?

When most people think of Swiss skincare, they imagine glacier water, cutting-edge science and eye-watering price tags. Brands like La Prairie offer creams priced well over $500, including the La Prairie Caviar Spectaculaire Set at $2,200 and Cellcosmet’s Ultimate Skincare Collection topping $3,000. These high-end products showcase Swiss precision and rare ingredients, some of which …

Clean Beauty Marketing, Ingredient-Led Brief

EWG Verified™: What It Means—and What It Doesn’t

Transparency in Clean Beauty Certification The Environmental Working Group (EWG) has long positioned itself as a consumer advocacy group dedicated to reducing toxic exposure from household and personal care products. Its EWG Verified™ mark appears on cosmetics, skin care, and even cleaning products, and is often interpreted by consumers as a gold standard of clean …

Clean-Lite, Ingredient-Led Brief

Clean-Adjacent Complexion Products: A Closer Look at What’s Inside

In this editorial, we’re unpacking three complexion products that fall into the “clean-adjacent” category. They’re marketed as better-for-you options, but how do they stack up when it comes to actual ingredient transparency? We’re comparing: These are formulas many have used and even loved, but for anyone trying to steer clear of PEGs, phenoxyethanol, and silicone, …

W3LL PEOPLE Expressionist Lengthening Mascara – Clean, vegan mascara enriched with jojoba oil and rice bran, featured as an Ingredient-Led Pick
Ingredient-Led Brief, Product Reviews

Review: Well People Expressionist Lengthening Mascara

$20 | Vegan | Clean Formula | Dermatologist-developedAvailable at Well People and Amazon (affiliate)Made in Germany Well People’s Expressionist Lengthening Mascara is everything a clean mascara should be—gentle, effective, and refreshingly transparent. The wand is sponge-like and easy to maneuver, coating lashes evenly without clumps. It noticeably lengthens lashes, creating a natural-but-defined look that wears …

Ingredient-Led Brief

Clean Claims, Messy Realities

Clean beauty has always been about more than just what’s in the jar. It’s about transparency. A belief that consumers have a right to know what they’re putting on their skin—and, increasingly, what they’re supporting with their wallet. But what if the money behind the clean beauty movement isn’t so clean? Consider Thirteen Lune, a …