Clean Beauty Glow Serum
Trends

The Glow Era: How Gen Z Reframed Beauty’s Rules

For decades, eye makeup followed a familiar script: a wash of light shadow across the lid, a deeper shade pressed into the crease, liner for definition, and a final sweep of highlight. Blues, purples, browns, and grays dominated palettes in the 1980s, each step carefully layered to create a “finished” look. But beauty is never …

Beauty Business

What Does B Corp Certification Mean for Clean Beauty Brands?

Logo by B Lab, via Wikimedia Commons If you’ve seen the little “B” logo stamped on beauty brands like Weleda, Sunday Riley, L’Occitane or Clarins, it isn’t just a marketing badge, it’s a certification. A B Corporation (or B Corp) is a company that’s been certified by the nonprofit B Lab for meeting high standards …

Clean Cosmetics

Are There Any Clean Tubing Mascaras?

At the moment, all tubing mascaras rely on synthetic polymers(acrylates, polyvinyls, polyamides, etc.) to form the flexible “tubes” around lashes.That’s the entire mechanism behind the tubing effect: a plastic-like film former that resists oil,tears, and smudging, then dissolves or slides off with warm water. Keep in mind, clean beauty isn’t about avoiding synthetic ingredients—it’s about …

Ingredient-Led Brief

Titanium Dioxide in Lip Products: Should You Avoid It?

Titanium dioxide (TiO₂) has long been a staple in beauty formulations, valued for its brightening power and UV protection. In lipsticks, balms, or glosses, it usually appears on ingredient labels as CI 77891. But lip products are unique. Unlike powders or serums, they don’t just sit on skin. They’re worn on the mouth, reapplied often, …

Clean Beauty News, Ingredient-Led Brief

California Court Ruling: Titanium Dioxide Warnings in Cosmetics Are Misleading

If you’ve ever read a Prop 65 warning on your sunscreen or makeup, you might have noticed a line about titanium dioxide (TiO₂) and cancer risk. For many clean beauty brands—especially those based in California—this warning has been a source of confusion and concern. On August 12, 2025, a federal court in California ruled that …

Clean Cosmetics, Made in France

Sealed with Care: Why Clean Beauty Packaging Matters More Than Ever

Sealed with Care: Why Thoughtful Packaging Matters in Clean Beauty One of the ongoing conversations in the clean beauty community revolves around product hygiene and consumer trust. Concerns frequently surface in online spaces — including Reddit threads — about contamination risks and even the possibility of retailers reselling returned products that appear unopened. While these …

Ingredient-Led Brief

Tromethamine in Cosmetics: Balancing Safety and Nitrosamine Concerns

Tromethamine in Cosmetics: Safety, Nitrosamine Concerns, and Why Transparency Matters In a recent post we examined tromethamine in bronzer. The issue, however, isn’t limited to bronzers — tromethamine (also called tris(hydroxymethyl)aminomethane or THAM) is a common buffer and pH adjuster used across skincare and makeup. While independent reviews consider it safe at typical use levels, …

Clean Cosmetics, Tips

How Long Do Clean Beauty Products Last? Shelf Life, Safety & Bacteria Risks

How Clean Are Your Clean Beauty Products? Clean beauty promises transparency, safer ingredients, and formulations free from some of the harsh preservatives found in conventional products. But what about the hidden side of “clean”? Without preservatives like parabens, products can sometimes be more vulnerable to contamination — especially once opened, shared, or applied with damp …

Ingredient-Led Brief, Ingredients, Made in China

Tromethamine in Bronzer: Navigating Clean Beauty Claims

In our last post, we featured e.l.f. Bronzing Drops, and it’s worth taking a closer look at one ingredient that often raises questions in the clean beauty community: tromethamine. Clean beauty enthusiasts are right to examine ingredients closely, and understanding the role of each one can help make informed choices. What Tromethamine Does Tromethamine is …

Ingredient-Led Brief, K-Beauty, Vegan Skincare

Bakuchiol vs. Retinol: A Clean Beauty Guide to Retinoid Alternatives

What are Retinoids? Retinoids are vitamin A derivatives that are widely used in skincare for their ability to reduce fine lines, even skin tone, and boost collagen. Common forms include retinol, retinaldehyde, retinyl palmitate, and tretinoin. What is Bakuchiol? Bakuchiol is a plant-derived extract from the seeds of Psoralea corylifolia (aka “babchi”), a plant traditionally …

Biotech Beauty, Ingredient-Led Brief

Copper Peptides in Clean Beauty: What You Need to Know

Copper peptides have become one of the most powerful tools in clean skincare, offering a minimalist approach to visible skin repair, firming, and hydration. Naturally occurring in the body, these short-chain amino acids bonded with copper (often listed as GHK-Cu or Copper Tripeptide-1) support tissue regeneration and collagen synthesis, making them an ingredient for both …