Ingredient-Led Brief, Product Reviews, Trends

Do you really need to put snail secretions on your face?

The short answer: not necessarily. But if you’ve ever read the children’s book The Snail and the Whale by Julia Donaldson, it’s likely out of the question. Snail mucin is often praised for its hydrating, soothing, and skin-repairing benefits. And yes, it has some real strengths. It’s rich in humectants and nutrients that help support …

Clean Beauty Marketing, Ingredient-Led Brief

Pepsi vs. Coke… But for Drugstore Stick Concealers

CoverGirl vs. Maybelline: Which Stick Concealer Is the Cleanest? If you’ve ever struggled with undereye concealer that creases or disappears by noon, you’re not alone. While many concealers come in liquid or cream formulas, they often have too much slip. Great for blending, but not always great for staying put. That’s why concealer sticks are …

Everyday Essentials, Ingredient-Led Brief

Why Was It Called Apricot Scrub, Anyway?

St. Ives Fresh Skin Apricot Scrub has remained a fixture in skincare aisles for decades. Long marketed as a natural, effective exfoliator, it holds nostalgic value for many, especially those who came of age in the ’80s and ’90s. But as ingredient transparency becomes more important to consumers, questions about the scrub’s formulation, safety, and …

Ingredient-Led Brief, Swiss Skincare

Are there any quality Swiss skincare brands that are affordable?

When most people think of Swiss skincare, they imagine glacier water, cutting-edge science and eye-watering price tags. Brands like La Prairie offer creams priced well over $500, including the La Prairie Caviar Spectaculaire Set at $2,200 and Cellcosmet’s Ultimate Skincare Collection topping $3,000. These high-end products showcase Swiss precision and rare ingredients, some of which …

Clean Beauty Marketing, Ingredient-Led Brief

EWG Verified™: What It Means—and What It Doesn’t

Transparency in Clean Beauty Certification The Environmental Working Group (EWG) has long positioned itself as a consumer advocacy group dedicated to reducing toxic exposure from household and personal care products. Its EWG Verified™ mark appears on cosmetics, skin care, and even cleaning products, and is often interpreted by consumers as a gold standard of clean …

Clean-Lite, Ingredient-Led Brief

Clean-Adjacent Complexion Products: A Closer Look at What’s Inside

In this editorial, we’re unpacking three complexion products that fall into the “clean-adjacent” category. They’re marketed as better-for-you options, but how do they stack up when it comes to actual ingredient transparency? We’re comparing: These are formulas many have used and even loved, but for anyone trying to steer clear of PEGs, phenoxyethanol, and silicone, …

well people lip oil
Ingredient-Led Brief, Made in China, Product Reviews

WELL PEOPLE Lush Lip Tinted Oil Review: With a Genius Twist

WELL PEOPLE’s Lush Lip Tinted Oil captures the spirit of clean beauty—not just in formula, but in design. Well People is a brand that was co-founded by a cosmetic dermatologist. The company is headquartered in California, however since the brand was acquired by e.l.f. Cosmetics in 2020, it seems many (though not all) of their …